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Affiliate Disclosure

Last update: May 12, 2026

Affiliate Disclosure

Last updated: May 11, 2026

Here’s exactly how I make money on this site, and the editorial rules that govern what I recommend. I’d rather be boring-honest than legally fluffy.

I’m Alex. I’m one guy. I spent ten years climbing ladders in Atlanta — 7,874 TVs on real walls — and now I write about the gear I used and the gear I wish I’d used. The site stays free because retailers and brands pay me a small cut when you buy something I pointed you at. That’s it. No display ads. No popups. No “this article was generated by an SEO tool nobody read.”

So — here’s the deal.

How I actually make money

There are three buckets. I’ll walk through each.

When you click “Buy on Amazon” or “Check price at Sanus” on one of my buying guides and you buy the thing, the retailer pays me a small commission. You pay the same price you’d pay walking in cold. The retailer just splits a slice of their margin with me for sending a buyer who already knew what they wanted.

Programs I’m currently in:

  • Amazon Associates — my associate tag is expressmounti-20. As an Amazon Associate, I earn from qualifying purchases. (That sentence is required by Amazon. The rest of this page is required by me.)
  • Impact Radius — the network I use to reach Sanus, MantelMount, B&H Photo Video, Walmart, Choice Home Warranty, AHS, Vivint, ADT, Updater, YouTube TV, Sling TV, and a few others.
  • CJ Affiliate (used to be called Commission Junction) — Crutchfield, Best Buy, Home Depot, Lowe’s, Wayfair, First American Home Warranty, Bose, Sonos.
  • AvantLink — Kanto and a handful of other AV brands.
  • ShareASale (now part of Awin) — assorted home goods and smart home brands.
  • Rakuten Advertising — rotating retail brands.
  • Echogear — direct, not through a network. They run their own affiliate program and I’m in it.

Commission rates run from about 1% (Amazon, on most categories) to 8–10% (direct brand programs). Real talk: Amazon pays the worst, but the conversion rates are so high it still does most of the heavy lifting.

The city pages on this site used to send people to my own booking calendar. I don’t take installs anymore, so now those CTAs route to marketplaces that actually do. When you click “Find a vetted pro” and you submit a quote request — or sign up, or book a job — the marketplace pays me a referral fee. You don’t pay extra for that either.

Programs:

  • Angi (through CJ Affiliate)
  • HomeAdvisor (through CJ Affiliate — same parent company as Angi)
  • Thumbtack (through Impact Radius)
  • TaskRabbit (through Impact Radius)

I’m not the one vetting these installers. The marketplace is. More on that below.

3) Adjacent stuff

If I write a guide about mounting your TV after a move, it makes sense to mention the moving-utility setup service that handles your power and internet transfer. If I write about smart home cameras, ADT or Vivint might come up naturally. Home warranty fits the new-homeowner audience. Cord-cutting streaming services fit the home theater setup.

These show up in sidebar slots or as a contextual mention inside relevant content. They are never the main pitch of an article. If they earn me five bucks a month combined, that’s a good month.

My editorial rules

This is the part most affiliate sites either skip or write in marketing-speak. Here’s mine, plain.

Field-tested or it doesn’t make the list

Every product I recommend has been on a real wall, with a real TV, in a real customer’s house — not a spec sheet, not an Amazon best-seller list, not a “top 10” generated by some AI tool that has never owned a stud finder. The 7,874-install number isn’t a marketing line. It’s why I know the Echogear hardware kit comes up one toggle bolt short on a 75-inch and the Sanus does not.

If I haven’t installed it or used it long enough to know its failure modes, it doesn’t get a recommendation. It might get mentioned. It does not get the top pick.

Commission rates do not influence rankings

This is the one that matters most.

The Echogear $39 mount earns me about 50¢ per sale at Amazon’s commission rate. The Sanus VLF728 at $349 earns me substantially more. I still recommend the Echogear when it’s the right call. That’s the deal. If a fixed mount on a flat drywall is what your install needs, I am not going to push you to a $349 articulating arm so I can buy a sandwich.

If you ever read a review on this site and feel like I’m steering you toward a more expensive thing for no clear reason — email me. Tell me which page. I’ll fix it.

Honest about the cons

Look — every product has a flaw. The MantelMount MM340 is great until you try to mount it to brick without the right anchors. The Echogear value tier is great until you try to put a 90-inch TV on it. Most affiliate sites won’t tell you any of that because cons-paragraphs hurt conversion rates.

I’d rather earn your trust on the second purchase than pretend the first one was perfect. Every product page on this site has a “what’s wrong with it” section. Read it before you click buy.

If a brand pays me to write about them — not affiliate commission, but actual cash for placement — that page will say so at the top. As of today, I’ve published exactly zero sponsored posts. Every recommendation here is editorial. If that ever changes, you will see the label before you see anything else.

Updated regularly

Every product guide and every city page gets reviewed at least twice a year. When the price changes, when a brand discontinues something, when a better option ships — I update. The “last updated” date on every page is real. It is not a script that bumps the date and changes nothing.

No display ads. No popups. No coupon-bait widgets.

I do not run AdSense, Mediavine, Raptive, Ezoic, or anything that flashes a discount in your face when you try to leave. The site stays clean because the affiliate model alone funds it. If I ever run display ads, it’ll be because traffic crossed a threshold that makes them worth the visual cost — and I’ll tell you when that happens.

What this actually costs you

Nothing.

  • You pay the same retail price you’d pay if you typed the URL in cold.
  • The retailer pays me a slice of what they were already going to make.
  • That slice is what keeps this site free, ad-free, and updated.
  • Your decision is still your decision. The link doesn’t override your judgment about whether the product is right for you.

When you click one of those, you’re going to Angi, Thumbtack, or HomeAdvisor. They run the vetting. They run the insurance verification. They run the review system. I do not personally know the installer who shows up at your door.

A few things I’d do anyway, even from a marketplace:

  • Read the installer’s reviews on the platform before booking. Skip the five-star average — read the one-star and three-star ones.
  • Get three quotes. Most marketplaces let you request multiple quotes for free. The price spread will tell you a lot.
  • Verify general liability insurance for the project. Ask for a current certificate. A real pro will send it without flinching.
  • Get the scope of work in writing before they show up. “Mount the TV” is not a scope. “Mount a 65-inch on brick fireplace, conceal HDMI and power through wall using a recessed kit, no soundbar” is a scope.

I learned all of this the hard way over ten years. You don’t have to.

Questions

If you want to know whether a specific link on this site is affiliate-monetized, or you think I missed a disclosure somewhere — email me at alex@expressmounting.com. I read every one. If something’s wrong, I fix it the same day.

Affiliate links on this site are a “material connection” under the FTC’s Endorsement Guides (16 CFR Part 255). I satisfy that requirement three ways:

  1. This page, linked from the footer of every page on the site.
  2. A short disclosure near the top of every page that contains affiliate links.
  3. rel="sponsored" attributes on the individual links themselves.

If you want to read the FTC’s actual guidelines, they’re here.

Express Mounting is run by Alex C. — ten years on ladders, 7,874 TVs hung, 750+ five-star Google reviews. One person, no team, no PR firm. Email: alex@expressmounting.com.

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